When I started my business, everyone was telling me to install my Facebook pixel onto my website and funnels. I wasn’t sure at the time what anyone was talking about or why I needed this, so I started researching the topic and asking tons of questions. One thing you need to understand at this very moment is that your Facebook Pixel holds a lot of power in the overall success of your business. You need to learn all about all the benefits or hire a Facebook Ad Strategist.
I looked everywhere for quality resources, looking for ‘simple’ explanations instead of lengthy blogs that went above my head. (Especially since I was starting my business.)
So, to help you understand the world of the Facebook pixel, I’ve compiled all of my research into one blog to help get you started on your journey to discovering how your Facebook pixel will benefit your business.
Purpose of the Facebook Pixel
Let me start by asking... Have you ever left an item in your cart only to be retargeted a few days later in an ad customized to the products you abandoned? Have you ever gone inside a store, just to be retargeted a few days later asking how your experience was or sending you suggested products based on your purchase behaviors?
Facebook created their tracking pixel to track the audience's behaviors. The pixel gave businesses the opportunity to 1) establish a targeted audience and market their goods and/or services strategically 2) Retarget website visitors based on items they viewed and/or actions they took on their website. 3) Convert a cold audience into a warm audience.
What is Facebook Pixel and Why You Need to Install It?
A Facebook pixel is a piece of coding that you install on your website that allows Facebook to track the behaviors of your visitors
Facebook has given us several different standard events to track specific actions a person takes. You can visit Facebook's Standard Events page to learn more about each specific event.
By installing your Facebook Pixel and assigning certain events, Facebook will track the actions of your audience. By having this data, this gives you the opportunity to test landing pages, sales pages, video views and more. By having your pixel installed, you have the ability to review the data and see if you need to make changes to your copywriting landing and sales page, or even create a more enticing offer.
Installing Your Pixel
With every program, website theme, scheduling calendar, course login, etc., each one of has a unique place for a Facebook pixel. Typically, you install your pixel in the header of your pages, but depending on your program, you may have to make some adjustments.
With my clients who are utilizing a WordPress site, I always recommend the paid version of Pixel Your Site. This tool gives any user the opportunity to easily insert their Facebook Pixel across their entire website without any unnecessary coding inside of the editor. (And yes, changing website coding is intimidating if you’ve never had experience with it.)
Just know each program has its unique way of installing and inserting the Facebook Pixel. It will require you to research and discover exactly where to place the coding. Some programs will have their unique ways of naming their events, so make sure you are reviewing quality information to save you the trouble of any steps you may miss.
Confirming Pixel Installation
After you’ve placed your pixel on your website, sales page, etc., you always want to confirm that your pixel is firing correctly. There are two ways to confirm your pixel is firing correctly:
1) On Google Chrome, download the free Facebook Pixel Helper extension. This tool allows you to see precisely what pixel is enabled on a specific page. It will also help you review your pixel to review any red flags your pixel coding may be throwing.
2) Another option you have for viewing your pixel is inside your ad account. All of your pixel's data is housed within your manager and updates approximately every 20 minutes. You can view information based on specific standard events, URLs, domains and types of devices.
In conclusion, even if you're not running ads to your website, landing pages, sales funnels, etc., install your Facebook pixel on all your sites. Watch your stats inside of your ad account to learn more about the amount of traffic your site is experiencing. By observing, you have the ability to scale your business and learn the dynamics of your audience.