Case Study – Momsanity

In November of 2018, I was approached by a women’s supplement company to review their ad account and make recommendations on the future of their e-commerce campaigns. When auditing their account, it was discovered that their lead generation campaign had been a complete bust because the automation was no longer collecting their leads.

So, they recreated the lead generation opt-in and confirmed it was triggering the email automation. By researching their audiences a little more, we have been able to generate the following. In the first two months, we have achieved:

Total Revenue Generation: $17,407.41
Total Number of New Leads: 579 Leads
ROA: 610%
For every $1.00 spent, they are receiving $7.00.

These campaigns continue to produce astonishing results and will update these stats from time-to-time.

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